Sunday, March 14, 2010

The new logo...

Behold!


The new logo of Kaar...well technically, it's not the 'new' logo as it is the first and only logo. The one on facebook was supposed to buy us time to have a proper one designed :-)

So...it does not exactly have the oomph of the BMW logo, a sacred animal as in the Ferrari logo, or the crass recognizability of the Mercedes logo...

In fact, the world might not change one bit...no hiccups, no tremors. People would still buy Hondas and Fiats. Ferrari would still dominate the Bahrain Grand Prix (actually, it just did). And Italian, well they would still be Italians.

But with the logo, we have shining light (actually, we don't, but what else do I write?) that would symbolize our struggle, that would remind us of our cause, that would instigate us into action (more of it that it), and that would tell us that in some ways, we have done in six months better than what Volkswagon, or Rolls Royce, or Honda, and most definitely Kia, could do in decades of engineering ;-)

Kaar, a symbol worthy of the cause, Kaar.






No comments:

Post a Comment