Alive and Kicking

If I were to make an ad on kaar today, it would go something like...

What's it called? An ECG. So the screen of the ECG shows (with all sides and corners blurred to add to the dramatization). A straight line runs right across the screen, without even a sign of a sign of a sign of a sign of a sign of a dent. That's how lifeless you are supposed to think Kaar is.

But you know it's not dead. You just know. Thats when they show a couple of 'doctors', with a set of spanners, rather than tweezers and scissors, trying to reinvigorate the beast. You see those...'shocks'...you hear a vrooooo...um!

You hear another vrooo...um! It's struggling to find life, but it's there or there abouts. You hear the vroo..um another couple of times, but then...it goes vroooooooooooooooooooooooooooooooom.

That's when you start hearing some good-hope-brought-soundtrack, something like the one they ran in the intro of Commandos (Men of Courage). Kaar is alive and kicking again!

Ready to bear that onus of bringing innovation towards a fuel efficient future, towards the dream we call Pakistan-a-developed-country. These are far-off objectives and our part in getting there is small, but we live and work with the satisfaction of never having to regret that we didn't try.