Saturday, May 1, 2010

Why YOU want Kaar

Woohoo...a survey! Everybody likes a survey...
Err...no?

We conducted a little study of our own in these past weeks to see exactly how under-used our cars actually are. Before we go on to the actual findings, lets recap on what purpose the modern automobile runs ubiquitously on our roads.

Going to school; going to work; going shopping; going to a restaurant. Interestingly, the word 'going' is the common denominator in almost everything we do in our daily lives. And going is locomotion; transport; travel. Our cars serve the purpose like nothing else.

And while we are totally intoxicated in the level of mobility accrued by our cars, that the modern automobile is a stalwart of inefficiency and carbon dioxide emissions is something that we remain oblivious to. The technical backdrop of these claims aside, the mere aspect of our cars being so brutally under-used, is a real contribution to inefficiency when we consider the fact that at the end of the day, the car is supposed to help us move from point A to point B.

So how under-used our cars are?
Our study from major cross-roads in Islamabad and Rawalpindi reveals that over one-third of our cars have just one person. Not startling enough? Then, how about this...over 70 percent of our cars have either one or two passengers!
Shockingly, a mere 13.7 percent of our cars are running with a full load!
Now, the implication here is not to make you fill up your car to the brim with people before travelling, but just to make you aware each time you turn the car keys whether your trip is worth the emissions and the inefficiency, as inefficiency per capita will increase if the number of passengers of the car is small!

The alternate, obviously, is to buy Kaar :-)
...when we start its marketing anyways...

Anyhow, another part of the study was observing the number of passengers in taxi (excluding the empty ones). The results are in the pie-chart below. Tired of making obvious interpretations myself :-(

No comments:

Post a Comment