The not-so-media-related facts:
Shell Eco Marathon started in its current form in 1985, when 25 teams from 4 countries took part. Hence, the 2010 event is going to be the silver jubilee of the event. Grand applause.
Maximum mileage attained by any vehicle was 680 km/L.
In 2009, over 200 teams from 28 countries took part. Maximum mileage attained was a mammoth 3,771 km/L.
The key media-related stuff (hear ye journalists and media gurus):
152 journalists visited the track in the 3 days of the competition
62 journalists participated in media briefings
21 interviews with Shell Executives
Live interview with CEO Shell for 5 global networks
Live broadcast of the event by one channel
22 TV channels
46 media crews in total
etc etc
The event received:
1,092 articles in print magazines and newspapers
50 radio clippings
219 TV clippings
991 web clippings
Overall, 2,342 clippings were generated, representing a 17% increase from 2008
The Shell logo appeared 1,368 times, representing an increase of 37%
Over 1.4 BILLION people were cumulatively reached through the media.
Now obviously, how did Pakistan feature? This is pertinent for out-reach Pakistani companies would be looking for...
Total number of media clippings (out of 2,342) from Pakistan was a respectable 73. In fact, this was better than Denmark, which had its teams among the winners!
Pakistan's share, as percentage of total media coverage, was 3.12%. Not bad, eh? And then, most of this out-reach was contributed by Print and TV & Radio.
Ok, so there is also an AEV, Advertising Equivalent Value, of which I have no idea of. Pakistan posted a value of 33,363 in it. An increase of 100%.
If I ever knew what this value is, would I have been able to elaborate...
To be honest, this document had a lot more stuff. Wish I could understand. Next time, hopefully, something more kaar-ish...
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